My First Launch: By The Numbers

horror fiction book launch salt in the blood
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In this post series, I’m giving you a brief look into my first launch as an indie writer. As you can imagine, it required more hands-on work than traditional publishing (although I hear traditional publishers require writers to do much of their own marketing — mine didn’t). I’m counting the launch successful, even though my numbers are small.

I want to share all the details with you. All of them. Even the ugly ones, so you won’t feel alone when your first launch happens. Many writers are hush-hush about numbers. Some of my closer friends will share their sales figures with me, but most will not. I’m not sure why. There’s plenty of readers out there for us all, and writing and publishing your own work is notoriously difficult. It’s nothing to be ashamed of, especially when you’re starting out.

Before we take a look at my results, you should know that I’m only moderately active on social media. I make an occasional Facebook post (I don’t really like FB, to be honest) and I tweet a few times per week. Of course, I also post here and publish some of the posts on Medium and LinkedIn. I get on Goodreads when I can, which is not often. So, I’m definitely minimally marketed.

First Launch Results

  1. Salt in the Blood was #2 in its category on the first day of hard launch. As of this writing, it’s at #408.
  2. A total of 1131 copies were downloaded during the two free days of promotion, which I think is a spectacular result.
  3. Another 28 copies were downloaded on the non-free days.
  4. I had to sign up for the 35% royalty plan in order to set my price between .99 and 2.99 (important, since this is a novella-length story).

Takeaways

While I’m not going to get rich with these numbers, I do have a plan in place. This book is the first of a trilogy and it will become permafree as a teaser for the other two books. Also, I will bundle the three and market them together at a future date.

In the meantime, I’m working on a selection of rather twisted short stories and will be releasing them in June. My hope is that the more work I have out there, the better my numbers will get. And I promise to keep everyone posted on the results. By sharing, we can all be successful!

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