What’s in a name? Plenty, if you know how to write a good bio. This little snippet of information can help readers find you on social media, direct them to your website, and offer them books or materials in your catalog all while giving them a glimpse into your experience and your personality.
That being said, it’s important to write the appropriate bio for your audience and for the publication in which it appears. A smart author has several bios at hand that they can easily tailor to fit different situations. Let’s take a look.
What’s in a Name?
This bio should be short, sweet, and showcase your personality to draw followers. Here’s a good formula: Share your focus + credentials + a bit of wit. Example:
Avid dabbler in all tales twisted. Author of Once Upon A Midnight Dreary. #huffpo contributor. Part-time coffee aficionado. Nerd.
For ways to inject humor, try this Twitter Bio Generator. To get more great tips on creating a fabulous Twitter bio, check out the Buffer blog. Once you have a good Twitter bio, you can flesh it out for Facebook, too.
What not to do: This is about what’s in a name, not “what’s in a list”. Using a series of adjectives to describe yourself is overdone and you are wasting the opportunity to display credentials and personality!
Dabbler. Writer. Author. Speaker. Mother. Coffee-drinker. Nerd.
Bio #2: The Article Bio
You have a little more leeway in terms of length with this bio, so use it. Start with some writing credentials and tailor this bio to the type of article and magazine for which you’re writing. Unless the magazine is very dry or academic, don’t forget to inject a bit of your personality in your writing and make sure to give readers a way to get in touch with you.
Joe Author writes about all things finance from his mortgage-free ranch in Houston, TX. His work can be found in The Atlantic, The Huffington Post, and other online media outlets. His latest book, How to Survive College Without Debt, will be published in the fall of 2016. Contact him through his website, www.iamfinanciallyfree.com or follow him @joemauthor for tips on living the debt-free life!
What not to do: Be insensitive to the views of the publication’s audience. For example, don’t use semi-appropriate language or innuendo in a bio for a Christian publication and don’t trumpet your love of prime rib dinners if you’re writing for an animal conservation magazine or a publication that has a large vegetarian following.
What’s in a name? This bio really lets readers know who you are and what you can do. To make this one work, though, you have to remember a few simple rules:
- Write in the third person (as always!)
- It’s not about you — it’s about the reader. Make sure your bio is not just another “I love me” litany of achievements. No one cares. They want to know what you can do for them.
- Make sure they know you’ve got credentials, but don’t be boastful.
- Add a call-to-action (CTA) for extra effectiveness.
Joe Author has made a living helping businesses thrive in the online marketplace. Using his M.B.A. from Harvard Business School, Joe created one of the highest grossing online businesses just five years after graduation. His recent book, How to Thrive Online, was an Amazon #1 Bestseller and is just one of the tools in the arsenal of business-growing tips and tricks he shares with clients and followers. Catch up with him @joemauthor or take his new “Business Ninja” survey by clicking here (insert link).
That’s it — easy, quick, fun!
See you on the next page!